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“I have worked with many levels of athletes, including professional and D1 collegiate athletes. The ones who have brought me the most pride and fulfillment, however, have been those at the high school level. Being able to nurture their talent and passion for their sport, and provide them with the tools for continued success is what drove me to create this program”    – Ben Stadler

Fitness Urbano Gym

Potrero Hill Neighborhood
SFitness & Performance has forged a strong partnership with Fitness Urbano located in the Potrero Hill neighborhood of San Francisco. The Fitness Urbano complex offers athletes and trainers a full complement of the latest equipment, space to move around, and locker rooms. We conduct most of our sessions here unless we work at a client-specified location or school.

About SFitness & Performance

We are a strength and conditioning practice located in San Francisco, California. The company was founded to improve the performance and longevity of the competitive athlete. We use modern methods that are proven to build strength, improve speed, and reduce risk of injury through proper mechanics and mobility patterns.

Ben Stadler

Founder and Principal Trainer


Ben Stadler is the founder and program director of SFP. He holds certification through the National Strength and Conditioning Association as well as Athlete's Acceleration (CSAC) and the USA Olympic Weightlifting Association. Whether coaching athletes at the beginning of their careers or seasoned professionals, Ben has sought to maximize their chances of a long and successful career. He does this by maximizing their performance, decreasing their injury potential, and educating them with strategies for success on and off the field.


Having completed his professional soccer career in Germany, Ben recognized the

value of the strength and conditioning program designed for him by his own coach, Colin Peuse. Mentored by his coach, Ben then developed his own approach to programming and training, as a coach at Sacred Heart Cathedral Prep. After 3 years of developing his methodology, Ben created SFP to offer the benefits of his coaching to all athletes in San Francisco and the greater Bay Area. Most recently, Ben has worked as a Human Performance coach for the professional soccer team the San Francisco Deltas. 

Jennifer Cooper, PT, OCS, RYT

Potrero Hill Neighborhood


Jennifer Cooper is a PT OCS RYT, Physical Therapist, Certified Orthopedic Specialist, registered yoga instructor and private practitioner. She has over 20 years of experience treating athletes, rehabilitating post-surgical conditions, and guiding individuals through musculoskeletal disorders. She is a graduate of Northwestern University Medical School, a Certified Orthopedic Specialist (a title given to less than 5% of practicing physical therapists and only available after working continuously for 10 years in the field.)


Founder of Emerald Bay Physical Therapy, a boutique sports medicine private practice in Lake Tahoe, Jennifer directed operations and treated patients there for over a decade. Jennifer worked as a physical therapist for the United States Olympic medal snow-board team. She also traveled to Europe as the sports physical therapist with the USA Alpine Women’s ski team. She has successfully rehabilitated professional triathletes, runners, cyclists, surfers and every other type of recreational athlete.


After a good amount of time in the mountains, Jennifer moved to San Francisco to continue her work. Here she created and directs Flow Physical Therapy an integrative, multi-disciplinary, wellness studio. She uses her history in athletics, love of movement and joy for cooking to offer health and fitness advice. When working in FLOW STUDIOS which houses Flow Physical Therapy, she is in a one on one private and personal setting.  Here she  specializes in creating personal movement programs, based on individual goals, past medical history, and future possibilities. Her work differs from others in that she has combined the flow of yoga poses into the science of sports medicine. Her mission is physical therapy for total wellbeing which integrates rehab with healthy lifestyle to make a difference in the lives of others.

Holly Holton, DPT, PT

Potrero Hill Neighborhood


Dr. Holton graduated from Samuel Merritt University with a Doctorate in Physical Therapy and has over a decade of experience practicing physical therapy. Her background and expertise is outpatient orthopedics, specializing in sports injuries and post-surgical patients. Some of the top orthopedic surgeons in San Francisco refer patients directly to Dr. Holton. She approaches patients with a holistic approach and considers different factors to ensure a speedy and lasting recovery. She has a strong passion for what she does and her patients health and well-being. 

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